大乐透历史5重号

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软文广告用好用户思维和产品思维

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发表时间:2018-11-04 16:51作者:成名来源:鸟哥笔记网址:http://3g.nrnlf1.icu

软文广告用好用户思维和产品思维


ZHEILIANGNIAN,“PINXIAOHEYI” HAOWUYIWENSHIDAJIAZUIWEIREYIDECIZHIYI,PINPAIFANG、DAILISHANG、MEITIZHU、GEDAQUANWEIMEITIDENGDOUZAIFENGKUANGTAOLUNYUCHUANBO。

品效合一,说来也简单,“品” 就是品牌效应,而“效”就是实际销售效果。

WEISHENMEDAJIADOUZHUIPENGPINXIAOHEYI?JIUQIYUANYIN,HAISHIYINWEIPINPAIZHEIGEDONGXIKANBUJIANMOBUZHE,ERMAIHUOSHIZUIZHIJIEDE。PINPAICHENGKEGUI,XIAOSHOUJIAGENGGAOMA,DAJIAGENGXIHUANDESHIZUOPINPAIDETONGSHIBAQIANJIZHUANLE,ERBUSHIBUDUANTIEQIANZUOPINPAI。

DANSHI,MEIGERENDUIPINXIAOHEYIDELIJIEBUYIYANG,ZHIXINGYEBUYIYANG。ZHEIYEJIUDAOZHIYUELAIYUEDUODERENZUOYINGXIAOSHI,QINGXIANGYUBUDUANJIARUCHAYIHUADEMAIDIANDADONGYONGHU,JIAJIADOUZAIQIANFANGBAIJIDESHUOZIJIACHANPINHAO、XIAOGUOYILIU......YAOMAIHUOMA。

JINGZHENGZHEIMEJILIE,DAJIADOUZAIHANPOSANGZIDEYIDINGYAOBAMAIDIANHANCHULAI。

ZHEIGESHIHOU,RANGYONGHURENKE,JINRUTAMENDEXIAOFEIXINZHIJIUXIANDEZHIGUANZHONGYAO。RUGUONIDECHANPINBUNENGJINRUYONGHUXINZHI,TABUXINNI,NEIBUSHIBAIMANGHUOLEMA?

软文广告用好用户思维和产品思维

道理很简单,一个是卖货思维,一个是用户思维。

NIDEYONGHUHENIZIJIDUICHANPINDETAIDUHEGANJUESHIWANQUANBUTONGDE,TAXIANGGOUMAIDEBUSHICHANPINBENSHEN,ERSHICHANPINJITADAILAIDEJIAZHIGAN。

RUGUOTONGLEIDESUOYOUCHANPINDOUNENGMANZUYONGHUXUQIU,NEINIDECHANPINHEQITATONGLEICHANPINZAITAYANLISHIMEISHENMEQUBIEDE,YONGHUBUKENENGCHEDIYANJIUTOUSHICHANGSHANGDESUOYOUCHANPIN,YEMEIYOULIYOURENWEINIDECHANPINYIDINGBIBIEDEHAO。

大乐透历史5重号GENGHEKUANG,JIUSUANTAZHENDEQUDUIBIGEGECHANPIN,KENENGYEKANBUCHUSHENMEQUBIE,BIJINGXIANZAIDECHANPINTONGZHIHUADAOMAIFANGZIJIDOUBUZHIDAOCHAYIHUAZAINALE。

所以,想要卖得更好,你一定得给用户一个自己优于其他同类产品的理由。

NIYAOZHIDAO,HONGHAISHICHANGYUELAIYUEDUO,SHANGPINYONGYUANDOUSHIDUOYUXUQIULIANG,XINCHANPINHETIDAIPINYIGEJIEZHEYIGECHUXIAN,YONGHUDEXUANZEQUANBEIWUXIANFANGDALE。

DANSHI,YONGHUDEXINZHIKONGJIANSHIYOUXIANDE,ZHEISHIGAOJIEJINGZHENG,YIDANJINRUYONGHUXINZHI,JIUZHANGWOLEJINGZHENGSHANGDEZHUDONGQUAN。

软文广告用好用户思维和产品思维

ZHEIGESHIHOU,WOMENJIUXUYAOXUEHUIJIYONGHUXINLIANSHI,RANGTAMENXUANZEWOMEN,ERBUSHIQITA。

XINLIXUEJIABAFULUOFURENWEI:ANSHISHIRENLEIZUIJIANDAN、ZUIDIANXINGDETIAOJIANFANSHE。CONGXINLIJIZHISHANGJIANG,TASHIYIZHONGBEIZHUGUANYIYUANKENDINGDEJIASHE,BUYIDINGYOUGENJU,DANYOUYUZHUGUANSHANGYIKENDINGLETADECUNZAI,XINLISHANGBIANJIELIQUXIANGYUZHEIXIANGNEIRONG。

大乐透历史5重号WOMENZAISHENGHUOZHONGWUSHIBUZAIJIESHOUZHEWAIJIEDEANSHI。BIRU,YINGXIAOGUANGGAODUIXIAOFEIZHEXINLIDEANSHI。

HENDUOPINPAIXIHUANDA “LIANXUXXNIANXXXXX” ZHEIYANGGUANGGAO。ZHEIZHONGSHUJUHENKENENGBUSHIZUIJINDESHUJU,BIRUQIQIANGDADE “LIANXUSINIANQUANGUOXIAOLIANGDIYI”,SHIJISHI1997-2000NIANZHEISINIANDECHENGJI。

ZAIHENDUOFANGBIANMIANGUANGGAOZHONG,WEILEBIAOXIANMIANDEJINGDAO,GUANGGAOLIDEMIANJINGCHANGSHIYONGXIANGPIJINZUODAOJU。

大乐透历史5重号HAIYOUHENDUOSHOUJIGUANGGAOZHONGPAIZHAODOUSHIZHUANYEDANFANPAICHULAIDE,RANHOUZAISHOUJISHANGZHANXIAN,ANSHINISHOUJIPAIZHAOGONGNENGQIANG。

大乐透历史5重号SHENZHIHENDUOQICHEPINPAIDOUHUIYANJIUZIJIPINPAICHENEIDEQIWEI,BUTONGPINPAIDEXINCHELIDEWEIDAODOUYOUGEZITEZHENG。

......

ZHEIDOUSHITONGGUOGUANGGAOJIYONGHUXINLIANSHI。

YIZHIDESHI,XIANGDUIYUSHISHI,RENMENGENGXIANGXINTAZIJIDEXINLIGANSHOU,ZHEISHIRENXING,YESHIYINGXIAOJIANXI。

JIUXIANGYEMAOZHONGYIZHICHANGDAODE:ZUOPINPAIYINGXIAOYAODONGDEXINLIANSHI,ERQIEYAOQIANGXIANJINXINGXINLIANSHI。SHICHANGYINGXIAOZHONGYOUYIGEHENTUCHUDETEZHENGSHI:NIXIANSHUOLE,ZHEIGEANSHISUOCHANSHENGDEXIAOGUOJIUSHISHUYUNIDE,DIERJIAZAISHUOYIJINGMEIYONGLE。

WOYINXIANGZUISHENDE,YINGGAISHIXIANDAIGUANGGAOJUTOUZHIYIDEHUOPUJINSI,WEIXILIZIPIJIUZUODEYIGEGUANGGAOANLI,XILIZIPIJIUGUANGGAOYESHIHUOPUJINSIZUIDEYIDEZUOPINZHIYI。

XILIZIPIJIUCENGSHIMEIGUOSHANGSHIJIWULIUSHINIANDAIMAIDEZUIHAODEPIJIU,DANTAZAIKAISHIPAIMINGZHISHIDI5WEI,HOULAIHUOPUJINSIDEGUANGGAOCELVE,DUANSHIJIANNEIJIURANGTACONGDIWUYIYUECHENGWEILEDIYI。

DANGSHI,HUOPUJINSIZAIHUOCHESHANGOUYUXILIZIPIJIUDELAOBAN,TAZHENGSICHUTUIXIAOZIJIDEPIJIU,DANXIAOGUOHENYIBAN。FANZHENGZUOHUOCHEYEWULIAO,HUOPUJINSIJIUYAOQIUZHEIWEILAOBANGAOSUTA,XILIZIPIJIUDEMAIDIAN,LIAOLEHUIHOULAOBANSHUO:WOMENDEPIJIUHEDAJIAYIYANG,ZHENDEMEIYOUSHENMETEBIEMAIDIAN。

霍普金斯说:不可能,任何产品都会有它的独特卖点,于是他就让老板把他们整个生产流程和工艺讲给他听。听下来,也确实没有多少特点。

DANHUOPUJINSIPIANBUXINXIE,HOULAIJIUDAOXILIZIPIJIUGONGCHANGSHIDICANGUAN,TAKANDAOGONGRENMENSHIRUHEMEITIANQINGLIJIUTONGHEGUANZI,KANDAORUHEJIANGJIUPINGQINGJIESIBIAN,TAYEKANDAOGONGRENMENWANGJIUPINGLICHUIRUGAOWENCHUNYANG,GONGRENMENHAIDAITAQUKANWEILEQUDECHUNSHUIERZUANRUDIXIASIQIANYINGCHIDESHENJING。

HUOPUJINSIHENJINGYADIHUIDAOBANGONGSHI,TADUIZHEIGELAOBANSHUO:“WEISHENMENIBUGAOSURENMENZHEIXIESHINI?WEISHENMENIBUBIBIERENGENGQIANGDIAONIDEPIJIUSHICHUNDE?

软文广告用好用户思维和产品思维

LAOBANSHUO:“WOMENNIANGZAOPIJIUDEGUOCHENGHEBIERENSHIYIYANGDE,HAOPIJIUDOUBIXUJINGGUOZHEIXIESHOUXU。”HUOPUJINSIHUIDASHUO:“DANQITARENCONGWEITANQIGUOZHEIXIESHI,RUGUOBAZHEIXIEXIECHULAI,BIDINGHUIRANGMEIGERENHEYITIAO。”

所以他最后提出了一个广告卖点:“每一瓶舒立兹啤酒,在灌装之前,都要经过高温纯氧的吹制,才能保证口感的清冽。

XILIZILAOBANKANDAOHOUMASHANGJIUSHUO:NITAIDOULE,ZHEIGUANGGAOBUXING,TAIHUANGMIULE,SUOYOUDEPIJIUDOUSHIZHEIMESHENGCHANDE,ZHEISHIPIJIUSHENGCHANDEBIAOZHUNGONGYI。WOYAONAZHEIGEZUOGUANGGAO,HUIJIRENXIAOSI,ZHEIGENBENJIUBUSHIWOMENPIJIUDETESE。

PUSIJINSIHENSHENGQIDISHUO:WOMENLAIDADU,WOCHUQIANNIHUIQUDAGUANGGAO,YAOSHIZHENGLEQIAN,NIBAQIANHAIWO,YAOSHIHOUMEIZHUANQIAN,ZHEIGUANGGAOSUANWOSONGNILE。XILIZILAOBANDANGRANTONGYI,YEMEISUNSHISHENME,RANHOUJIUHUIQUDAGUANGGAOLE。

ZHIHOUJIUZHONGYUYOULEZHEIGEJINGDIANDEslogan——“XILIZIPIJIUPINGSHIJINGGUOZHENGQIXIAODUDE”。SUIHOU,DUANDUANJIGEYUEDESHIJIANNEI,XILIZIDEPIJIUXIAOLIANGKUAISUZENGZHANG,YETUOLILEBINLINPOCHANDEKUNJING,ZHIHOUYECHENGWEIMEIGUODANGSHIMAIDEZUIHAODEPIJIU。

DAJIAKEYIKANDAO,QISHIDANGSHIJIBENSUOYOUPIJIUDOUSHIJINGGUOZHENGQIXIAODUDE,ZHISHIMEIRENJIANGZHEIGEBIAOZHUNGONGXUJIANGCHULAI。

最关键的是,人们可不知道啤酒的每一步生产过程,只是厂家自己知道而已。

HUOPUJINSIZHIHOUSHUO:“WOZOUCHUQUBAZHEIJIANSHIGAOSUJIQUANSHIJIE。WOMEIYOUSHUOZHIYOUWOMENZAIZHEIYANGZUO,WOYEMEIYOUSHUOBIEDEPIJIUCHANGBUSHIZHEIYANGZUODE,DANZAICIZHIQIAN,MEIYOUYIJIAPIJIUCHANGBATASHUOCHULAI。ZAINEITIAOGUANGGAOZHIHOU,BIEDEPIJIUCHANGYEBUXIANGZAICHULAISHUOLE,YINWEINEIYANGHUIRANGRENJUEDETAMENXIANGMOFANGXILIZI。”

JUTASHULIJIANGDE,DANGSHIDEXIAOFEIZHEFANYINGSHUO:“ZHEIGEPIJIUCHANGDUIWOMENDUOFUZEREN!PIJIUPINGHUISHOUYIHOUHAIYAOJINGGUOJICIZHENGQIXIAODU。BIEDEPIJIUCHANGDOUBUZHIDAOXIMEIXI。”。

所以你看,其他啤酒品牌肯定是不爽的,因为他们也有这样的工序。但喜立滋第一个把这拿出来做广告,抢先完成了对消费者的心理暗示,于是这个效果就属于它的了。

HAIZHIHOUDAJIASHUZHIDELEBAISHI “27CENGGUOLV” DEKOUHAO,QISHIJIUSHIJIEJIANHUOPUJINSIERLAI。

大乐透历史5重号KUANGQUANSHUIDEJINGHUAGONGYILIUCHENGQISHIHENZHANG,DANYONGHUDOUBUTAIZHIDAO,YUSHILEBAISHIJIUZHUDAZIJIDESHUISHI “JINGGUO27CENGJINGHUA”,DANGDUIYONGHUJINXINGZHEIGEXINLIANSHIHOU,LEBAISHIXINGCHENGYONGHUXINZHI,ZHANJUYIXIZHIDI。

QISHI,DANGSHIDEDABUFENKUANGQUANSHUIDOUSHIYOUZHEIZHONGBIAOZHUNGONGYILIUCHENGDE,YEZHISHILEBAISHIDIYIGEJIANG27CENGJINGHUABIAOZHUNZUOWEIMAIDIANDIYIGEDACHULAI。

大乐透历史5重号HAIYOUYAGAOYESHIGETEBIEHAODEANLI。

XIANZAISHUAYAYIJINGSHIWOMENBIBUKESHAODESHENGHUOXIGUAN,DANNIZHIDAOMA?ZAOQIYAGAOGANGCHULAIDESHIHOUSHIMEIYOURENHEWEIDAODE。

ZHIHOUBAISUDEYAGAODECHUANGSHIRENHUOPUJINSIZAIYAGAOCHENGFENZHONGJIARULENINGMENGSUAN、BOHEYOUDENGWUZHI,ZHEIYANGRENMENZAISHUAWANYAHOUHUIYOUQINGXINDEXIANGWEI,GANJUEKOUQIANGQUESHIBIANDEGENGGANJINGLE。SUOYIZUIHOUTADEYAGAO,YEMAIDEYUELAIYUEHAO。

HENMINGXIAN,“KOUQIANGQINGXINDEWEIDAO” ZHEIZHONGXINLIANSHIZHIJIEJIUCHENGLEBAISUDEHUODEQINGLAIDEDASHAZHAO。

大乐透历史5重号ZUIHOU,BUJINSHIYINGXIAOCELVEZHONGJINGCHANGHUIYONGXINLIANSHI,ZAIWENANZHONGGENGSHIZAIDUOBUGUOLE,BIRU “XUEGANGQINDEHAIZIBUHUIBIANHUAI”、“ZHANGDEPIAOLIANGSHIBENQIAN, BAQIANHUADEPIAOLIANGSHIBENSHI。”

大乐透历史5重号JIDAJIAJUGEANLI——LIXINPINMIANSHICHENGPINSHUDIANWENANSHIXIEDE《YUEDUZHEDEQUNXIANG》:

软文广告用好用户思维和产品思维

FANGAOYUEDUMAITIAN,

FAXIANYISHUDUOZAITAIYANGDEBEIHOUCHENGLIANG。

FULUOYIDEYUEDUMENG,

FAXIANYITIAOZHIDAQIANYISHIDEMIMITONGDAO。

LUODANYUEDURENTI,

大乐透历史5重号FAXIANGELUNBUMEIYOUFAXIANDEMEILIHAIANXIAN

......

ZAISHUYUFEISHUZHIJIAN,

大乐透历史5重号WOMENHUANYINGGEZHONGKENENGDEYUEDUZHE。

FANGAO、FULUOYIDE、LUODANDOUSHIYIZUOZUOWENXUEHEYISHUDEJUEDUIGAOFENG,LIXINPINZAIWENANZHONGLIJUTAMEN,HAOWUYIWENYEWEIPINPAIFUYUWENXUEHEYISHUDEGAOPINZHIDIAOXING,ZHEIBUJIUSHIPINPAIJIYONGHUCHILUOLUODEGANGUANANSHIMA?

HESHENMERENZHANZAIYIQI,PINPAIJIUHUIJIRENZENYANGDEXINLIANSHI。

HAOLE,ZONGERYANZHI,ZUOPINPAIYINGXIAOSUOYOUXIANGGUANGONGZUO,DOUXUYAODONGDEJIYONGHUXINLIANSHI,QIANGXIANZHANJUYOULIJINGZHENGWEIZHI。

DANSHI,XINLIANSHIZHISHIYIZHONGHELISHIYONGDEYINGXIAOSHOUDUAN,BUSHIQIPIANYONGHU。

切记:你可以在同一时间欺骗所有人,或在所有时间欺骗一个人,但你绝不可能在所有时间欺骗所有人。

软文公司:为中小企业提供优质全方位软文营销服务,努力打造软文发布平台大乐透历史5重号数字化营销传播平台,致力于文化传播给企业带来的价值!


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